Lessons in a Home Based Business

The good, the bad, and the ugly is the perfect description of marketing on the Internet. No matter where you look you will find promises of a lucrative program that is plug and play. Trying to get something like that to work is like throwing your seeds on the ground and expecting a garden to grow.

Don't be fooled by some innovative sales copy or an inspiring audio or video because the facts are wealth requires effort. Einstein said that for every action there will be an equal but opposite reaction and that holds true even with money. The shrewd salesman know if they relay their experiences and how easy it is for them to make large sums of money that people will jump at the chance to do so as well. Sure it is easy for someone who have been applying these techniques for years to make thousands in one month, because they already have the horsepower and the specialized knowledge.

I am not telling you this so you will give up on your dreams, but so you might realize your dreams and not loose heart. The attrition rate in a home based business is extremely high. For every 200 people your material contacts you may have one person purchase your product and if it is an opportunity program 97 percent of that .5 percent will give up. So you can throw all that residual income garbage and leverage right out the window. The salesman on the Internet today reach thousands of people per day and are experts at applying attraction marketing so they get sign ups.

The only way for the average person to make it online is by finding their own niche and then progressively build it into a thriving business. This is not something that happens overnight or without expending a great amount of effort. However, if someone has the desire to learn and apply new skills success is just a matter of time. The best way to figure out where to go is by finding a mentor who is willing to help you through some of the tough times of learning and building your online business. A real mentor will not try to sell you on some money making scheme but rather guide you developing your personal skills to meet the abilities and the direction you are wanting to take.

Above all, we must all realize that we as individuals are the best opportunity we have. We are the sum of our education and our consistent actions and it is never to late to take a new direction. If life hasn't turned out as you thought it should then you should take a new path. Life is a one time shot so live while you're alive and experience the beauty of doing.

"In the cocoon of failure await the wings of opportunity."

William Muncrief 2007